How to Ask Your Patients for Reviews Without Feeling Awkward
Most Nurse Practitioners know that patient reviews matter. Patients often read them before booking, and they can make a big difference in whether someone feels comfortable reaching out. Even with that in mind, many NPs are unsure how to ask for patient reviews without feeling uncomfortable. It can feel self-focused or like you are putting a patient in an awkward position, especially when your role is centered on care and trust.
The key is to remember that reviews are not really about promoting yourself. They help other patients who are still deciding where to go. For someone who is unsure about their clinic choice, reading about another person’s experience can make the decision feel less overwhelming. Therefore, that is why having reviews available matters. 
Timing plays a big role in how the request feels. Asking right after a positive experience works best, such as at the end of a visit where a patient felt listened to or during a follow-up when things are improving. In those moments, patients are often already expressing gratitude, which makes the conversation feel more natural.
How you ask for patient reviews also matters. Keep it simple and honest. Let patients know that reviews help others find care and understand what to expect. Make it clear that leaving a review is optional and appreciated, not expected. A relaxed tone helps patients feel comfortable and avoids pressure.
Making the process easy goes a long way. Even patients who want to leave a review may forget if it takes too much effort. Sending a short follow up email or text with a direct link allows patients to respond when they have time. A brief thank you message along with the link keeps the request respectful and low pressure.
It is just as important to know when not to ask. Avoid bringing it up during stressful visits, difficult conversations, or moments when a patient feels overwhelmed. Asking repeatedly and making it feel urgent can also damage trust. However, a gentle approach works better in the long run.
When asking for patient reviews becomes part of your routine, it begins to feel natural. It gives patients a chance to reflect on their experience and offer reassurance to someone else who is also searching for care. When done with care, inviting reviews allows trust to continue beyond the visit and helps more people find the support they need.